Digital + Social

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

eMarketer has released a report that finds there is still plenty of confusion around social listening.

Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.

Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.

Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.

A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.

On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here’s what you need to know.

Managing real-time data requires real-time interaction management and enterprise marketing technology.