Digital + Social

Amid all the talk that social media will kill e-mail comes a survey saying people apparently aren

One of the most asinine arguments advanced by anti-spammers and echoed by an infuriatingly obtuse and incurious press is that the U.S. Can Spam Act was crafted to be too pro business—translation, weak—and, therefore, has done nothing to combat spam.

This is nonsense on stilts. As has been pointed out here before, though the Can Spam Act doesn’t outlaw unsolicited e-mail—and, as a result, is derisively referred to as the “You Can Spam Act”—it is by far the most leveraged anti-spam law in the world.

Just last week, for example, a judge ordered Sanford Wallace—the original, and as far as I’m concerned only, spam king—to pay $711 million to social-networking site Facebook in a lawsuit over spam sent to its members.

The suit accused Wallace of sending messages through Facebook computers to Facebook users with materially misleading headers. The accusation was made claiming Wallace violated … Anyone? Anyone? Why yes, the Can Spam Act.

Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events.

Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments – all in a single tool, Constant Contact said in a statement.

The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy.

Wait a second. What? What was that? Oh yeah. Right.

CORRECTION: The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that

A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for

Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.

Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.

Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path.

The figure far surpasses commercial mailers

So I

Another year, another Direct Marketing Association economic-impact study claiming e-mail