Digital + Social

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on top.

A new perspective on how profile verification can help businesses rebuild credibility.

Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.

A Meta executive shares what’s next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.

Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.

The story of August’s marketing journey, from DTC to in-store retail and beyond.

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

Key considerations for developing a social commerce strategy.