Digital + Social
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Email
At Last, The Magilla Marketing List of Top Companies … Sort Of
The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis.
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Email
Direct Response Technologies Offers E-mail List Suppression
Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc.
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Email
Stiles Hired at Goodmail, Company Confirms
Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.
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Email
Postmaster Stiles Out at AOL; Could he be the Next Public Face of Goodmail?
Charles Stiles, AOL
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Email
Open Rate, Schmopen Rate: Time to Change the Name
E-mail average open rates were down 3% earlier this year from the same period last year, according to a benchmark report from e-mail service provider MailerMailer.
Does this mean 3% fewer people on average are opening their e-mails? Nope. It means the most stupidly named metric in the history of marketing is continuing its long agonizing slide into almost total uselessness.
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Email
Responsys Enters Collaborative Software Market
Responsys yesterday announced it has developed an on-demand collaborative software product that, according to the e-mail marketing technology provider, allows marketers to manage projects with people in multiple locations more efficiently.
Dubbed Responsys Interact Team, the product opens a new line of business for the company.
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Email
Stupid Government Watch: FTC Releases Fraud Figures … From 2005
The Federal Trade Commission yesterday in a press release published figures saying 30.2 million Americans or 13.5% of U.S. adults fell victim to fraud. Not surprisingly, e-mail was used to deliver a significant percentage of the pitches
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Email
E-mail Vet Hendricks Joins Datran
E-mail services marketing and sales veteran Dave Hendricks has signed on with pay-for-performance marketing firm Datran Media as vice president of market strategy, the company announced yesterday.
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Email
E-mail ROI Still a Stunner, But Diminishing: DMA
As most marketers devote tiny amounts of their budgets to their e-mail efforts, the channel continues to deliver insane returns on every dollar spent, according to the Direct Marketing Association.
However, e-mail’s ROI has dropped significantly in the last year and will continue to do so, the organization said in its annual Power of Direct Marketing economic-impact study released last week.