Digital + Social

Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it

Yet a third marketer has come forward claiming to have been ripped off in an e-mail list deal with a firm apparently related to an alleged spamming operation in India

Another marketer has surfaced claiming to have been ripped off by an e-mail appending company and there

The Virginia Supreme Court

E-mail service provider iPost today announced it has upgraded its Autotarget predictive analytic technology to include targeting by one of the most commonly used metrics in traditional direct marketing: RFM analysis

MailChimp today announced Analytics360, an add-on option to its self-service e-mail marketing system that the company claims allows its clients to track performance and measure the return on investment of campaigns

E-mails to this newsletter just keep getting curiouser and curiouser, and they

Sure, spam costs companies money. But why, when vendors attempt to calculate the cost of spam to make a selling point about their technology or services, do they always use the silly

While e-mail, search and display advertising have reached near universal adoption among marketers, social media

In an unsuccessful attempt to take our five-year-old son