Digital + Social

Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android.

The benefits of LinkedIn Newsletters for brands specializing in thought leadership.

Lucyd Eyewear’s retail approach to direct-to-consumer, wholesale channels, online discounting and more.

Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.

Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.