Digital + Social
Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift
What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.
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CTV Roundup
Here’s What You Missed At Programmatic IO New York’s CTV Panel
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.
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CTV Roundup
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?
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CTV Roundup
Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years.
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Crisis Management
PRNEWS Announces 2026 Agency Elite Top 120
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.
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CTV Roundup
What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?
On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.
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Shopper/Retail
Dude Wipes CMO on Experiential Marketing and Potty Humor
Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign.
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Social
Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact.
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CTV Roundup
How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place?
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CTV Roundup
Pure Dating App Swipes Right On Programmatic CTV Ad Buying
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.
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CTV Roundup
How Wildgrain Developed The Right Recipe For CTV Advertising
CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.