Digital + Social

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.

Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […]

What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?

The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne shares in the brand instead.

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its initial distribution channels.

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience.

Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy.