Digital Moms vs. Digital Dads: Online, Mobile and Social Behaviors
Two separate infographics from Nielsen and OnlineSchools.com offer insights into the different ways moms and dads use the Internet, mobile devices and social networks. Moms, for instance, are more likely than the average American to visit Pinterest, while dads have more online friends than moms.
Ladies first: According to Nielsen, moms are 61 percent more likely to visit Pinterest than the average American. They’re also 38 percent more likely to become a fan of or follow a brand online, and they’re 27 percent more likely to visit Blogger than the average American.
The top five family and lifestyle sites moms visited in March were: Pinterest (4.9 million U.S. moms), Disney Online (4.8 million), iVillage Network (4.4 million), WebMD (4.2 million) and Everyday Health (3.8 million).
The top five social networks and blogs for moms in March were: Facebook (72.5 percent of moms who went online from home computers in the U.S.), Blogger (24.3 percent), Twitter (14.1 percent), WordPress (10.8 percent) and Tumblr (8.3 percent).
Nielsen also reported that 3 out of 4 American moms visited Facebook in March, while approximately 1 in 3 bloggers are moms. Also, 50 percent of all moms who participate in social media access platforms via mobile devices, more than the 37 percent of the overall population.
Moms are also 35 percent more likely to shop for clothes online, 50 percent more likely to buy toys online, 29 percent more likely to buy music online and 23 percent more likely to buy e-books online in the past 30 days.
Separate numbers from OnlineSchools.com looked at how today’s dads participate in certain social media activities. For instance, 42 percent of first-time dads share daily family status updates, while 56 percent share family photos a few times a week and 21 percent share videos a few times a week.
OnlineSchools.com also shared that the average dad has 96 online friends, while the average mom has 70. Also, 33 percent of dads have friended their child on a social network, compared with 26 percent of moms who have done the same.
The infographic also revealed that dads spend 50 percent more time with their kids online than moms do.
According to OnlineSchools.com, there are an estimated 67.8 million fathers in the U.S. Eighty-two percent of modern dads say they feel they share childcare responsibilities evenly with their partners.
Sources:
http://blog.nielsen.com/nielsenwire/online_mobile/digital-lives-of-american-moms/
