Delia’s DM Sales Back in the Black

Posted on by Chief Marketer Staff

Teenage apparel and sports equipment marketer, Delia’s Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.

Net direct marketing sales increased 19.1% to $37.1 million, compared to $31.2 million in the first quarter one year ago. These higher sales were driven by a 14.6% increase in catalog circulation.

The company reported $1.7 million in gross profits for direct marketing sales in the first quarter, compared to $500,000 net loss in the first quarter last year.

Delia’s DM Sales Back in the Black

Posted on by Chief Marketer Staff

Teenage apparel and sports equipment marketer, Delia’s Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.

Net direct marketing sales increased 19.1% to $37.1 million, compared to $31.2 million in the first quarter one year ago. These higher sales were driven by a 14.6% increase in catalog circulation.

The company reported $1.7 million in gross profits for direct marketing sales in the first quarter, compared to $500,000 net loss in the first quarter last year.

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