How to Avoid Google Penalizing AI-Generated Marketing Content
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.
By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.
The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here's a potential solution.
There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.