Database Guru Eyes E-mailers

Posted on by Chief Marketer Staff

Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two.

And he could be on to something.

Combine Hughes’ status as a longtime database consultant with e-mailers’ well-documented lack of attention to key metrics, and indications are that what Hughes has to offer may be just what many e-mail DMers need

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