Data + Privacy

A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …

So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …

To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall

The proliferation of online advertising networks is creating much ado about nothing, at least in terms of how digital marketing is romanticized nowadays.

Bernice Grossman has a message for business-to-business marketers starting to explore the mobile and social media channels: Slow down, and review some fundamental data opportunities which are largely being overlooked.

Modeling business-to-business data can be tricky business. There are considerations consumer marketers don’t have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization.

Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating B-to-B prospect lead analysis models.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

This week’s question: With the list universe continuing to shrink, how much more detailed and precise are selections likely to become?