Data + Privacy

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case