Data + Privacy

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

Location based data is paving the way for innovation in marketing on a local basis.

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.