Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding—or more accurately, one hundred grand.
The “$100,000 Ultimate Wedding Contest” offers as a grand prize the services of top-shelf wedding planner Jo Gartin and a $10,000 Crate and Barrel gift card as parts of a deluxe $100,000 marriage ceremony. About $11,000 of that award will be taken up by Gartin’s fees. The remaining $78,000 can be used for wedding rings, attire, hairstyling, food and entertainment, a photographer—any and all of the other expenses involved in putting together a great ceremony and party.
To enter, couples—including same-sex couples planning a commitment ceremony—must create a registry account and profile on the brand’s Web site and fill out that registry with 50 items worth at least a total $2,000.
They can then upload a photo of themselves along with a 100-word statement about their love story, three important facts about their relationship and a short description of their dream day.
Until March 31, those entries will be available at www.ultimateweddingcontest.com/entries for friends, families and well-wishers to view and vote on. At the end of the submission period, the 50 entries with the most votes will be considered for the grand prize by a panel of judges that includes Gartin and others chosen by Crate and Barrel.
Contest winners will be announced in April. The grand prize winners will be selected on the basis of the originality and creativity of their entry, how well it suits the Crate and Barrel brand style, and the ranking it received in the public voting. Those winners must be able to celebrate that $100,000 ceremony some time this year.
A second-prize winning couple will receive a $7,500 Crate and Barrel gift card, and one third-prize couple will get a card for $2,500. Fifteen of the rest of the 50 finalists will get a $1,000 gift card for making it to the last round of judging. Regardless of whether they make it into that final 50, the couple winning the largest popular vote will also receive a $500 Crate and Barrel card.
