International Masters Publishers’ list manager was misidentified in the June 15 feature

In our coverage of the PROMO 100, the following items require correction: Saatchi & Saatchi X ranks No. 48, not No. 90. Its estimated revenues for 2004 and 2002 were transposed in our calculations. Its 2004 net revenues were $18,768,134, up 80% from 2002, not a 44% decline. It ranked No. 37 in revenue and No. 23 in growth; estimated net revs per employee were $126,811 for 2004. Eventive Marketing ranks No. 54, not No. 57. Its revenues for 2004 and 2002 were transposed in our calculations. Eventive had 2004 net revs of $6,198,000, up 77%, not 73%. Net revs per employee were $206,600. GEM Group net revs per employee were miscalculated because PROMO used worldwide staff figures and U.S. net revenues. The agency’s net revs per employee are $149,359 for the U.S., and $101,466 worldwide. EastWest Creative ranked No. 32 this year, not No. 63, as stated in the overview.

We’ve had growing pains thanks to our efforts to refine the formula used to calculate the PROMO 100 [PROMO June]. This year, we isolated revenues generated in the U.S. those from originating overseas. Not all data was collected evenly. We miscalculated The GEM Group’s standing in the 2004 PROMO 100 by comparing GEM’s 2003 U.S. revenues vs. its 2001 worldwide revenues, which gave us an erroneous two-year growth rate. Based on 2001 U.S.-only revenues, Minneapolis-based GEM Group tied for No. 33 (not No. 55), with two-year growth up 7%. U.S. revenue-per-employee was $132,011.

Some agencies’ 2003 revenues-per-employee were also incorrectly calculated using figures for U.S. revenues but worldwide employee headcounts. Their rankings were not affected. Velocity Sports & Entertainment’s U.S. revenues-per-employee were $133,965. Equity Marketing’s U.S. revenues-per-employee were $164,093. The Marketing Store’s U.S. revenues-per-employee were $212,072. Carlson Marketing Group’s U.S. revenues-per-employee were $116,071. Hawkeye Group’s U.S. revenues-per-employee were stated correctly.

PROMO regrets these errors.

The list manager was not identified in an item in List and Database News [Salesian Development Office Active Donors, March 9]. The list manager is Estee Marketing Group Inc., 914-235-7080.

The telephone number was incorrect in an item about Credinex Ultimate Credit Card Buyers Master File in the List and Database News department [Direct Newsline, Feb. 2, 2004]. The correct telephone number for the list manager, MKTG Services, is 215-968-5020.

The telephone number provided on a press release was incorrect [

There was a misstatement in a story about Cabela

In a story about dating site Date.com (Direct, July), a statement about the

A list story incorrectly mentioned the location of the King Arthur Flour Co. It is actually in Norwich, VT [Millard Group Now Manages The Baker

The figure given for Intuit’s 2002 revenue in “The Pace Quickens” (Direct, May 15) was inaccurate. The company’s revenue last year was $1.36 billion.

The May 1 article “La Quinta Re launches Rewards Program” incorrectly identified Frequency Marketing Inc.’s account director. He is John Bartold.

A story in the Dec. 10 Newsline “Live From NCDM: TransUnion Acquires Truelink” mistakenly reported that TrueLink operates the www.freecreditreport.com Web site. It operates the www.freecreditprofile.com site. A controlling interest in TrueLink was acquired by TransUnion.

In a Dec. 12, article, “Mailer Groups Laud Presidential Commission on USPS,” the Magazine Publishers Association (MPA) was misrepresented as a group not necessarily involved with direct mail. The MPA is the industry association for consumer magazines representing more than 200 US-based publishing companies with more then 1,200 titles. The publishers mail millions of magazines, renewal notices and subscriptions offers each year.

An article in yesterday’s DIRECT Newsline misstated the percentage that Neiman Marcus’s fiscal 2002 total revenue declined. It was 2.3%.

A DIRECT Listline article yesterday misidentified some information about the Wall Street Leaders Database. It should have read: These 20,835 U.S. senior executives at investment banks, brokerages and mutual fund companies pay $2,000-$2,500 annually for subscriptions to Institutional Investor Newsletters such as Corporate Financing Week, Wall Street Letter, BondWeek and Fund Action. The file is managed by Statlistics, Danbury, CT.

A story published yesterday about a HP’s new paper catalog, used an inaccurate Web site address for the online version of the catalog. (“HP Debuts Post-Merger Catalog,” DIRECT Newsline, Sept. 11, 2002). The correct Web site address is (http://www.hp.com/solutions/smbguide2).

An article in the Jan. 2 Newsline incorrectly indicated that Steve Isaac, the former CEO of direct response advertising agency DMW, was named chairman of the agency following its purchase by several senior managers. While Isaac is an outside member of the board of directors, he is not a regular staff member.

A story in the Dec. 5, 2001 Newsline mistakenly attributed remarks to Postmaster General John Potter. The story on the homeland security defense bill reported that President Bush had said, “If you’re going to attach anything else to it, attach it, send it to me, I’ll veto it.” The President’s statement was reported by the White House, not by PMG Potter.

In a story in last night’s Newsline about the Direct Marketing Association’s new departments, one new department head was inadvertently left out. Michael Turner is the new head of the new strategic information department. His title is senior director of information development and executive director of ISEC (information services executive council).

Yesterday

Because of a typographical error, Direct Newsline erroneously reported on June 4 that the new reduced-rate, residential package delivery service the U.S. Postal Service is offering with Airborne Express, Seattle, is for bulk-mail package sent by Standard A (formerly third class) Mail. Actually the service is for bulk-mail packages sent by Standard B Mail. Direct Newsline regrets the error.

An item about AZ Marketing managing the 77,446-name Save the Children file, which ran in last week’s DIRECT Listline, mistakenly indicated that the list is not available to fundraisers. In fact, the list is available to fundraisers and a variety of other mailers.