CoolSavings Has Hot Year
CoolSavings, Inc. posted a 51% increase in revenue for the fourth quarter compared to the same quarter of 2003, driven primarily by the success of its Lead Generation Network, and an 18% revenue growth for the full year.
Net revenues for the Chicago-based company were $12.2 million compared to $8.1 million one year ago. The company reported 7,359,000 new consumer registrations across its network for the quarter, an increase of 481%. The quarter ended Dec. 31.
Net revenues for the year were $38.3 million, compared to $32.4 million in 2003. The company reported 14,532,000 new consumer registrations across its network in 2004, a 106% increase compared to 2003.
The increase in registrations were due primarily to consumer registrations on the Lead Generation Network, which launched in 2004. The service enables advertisers to deliver targeted opt-in offers across the Web sites of about 30 CoolSavings marketing network partners.
The company also reported an 8% decline in the number of revenue-producing actions taken by consumers across its network in 2004, as compared to 2003. The company’s total operating costs and expenses in 2004 increased to $37.2 million from $31.3 million in 2003.
CoolSavings is a Chicago-based interactive marketing services company that provides lead generation, e-mail, coupon and loyalty programs across its network of Web properties and top partner sites.
