CoolSavings Inc. has appointed Matthew Wise to senior vice president of marketing. The lead-generation, coupon and loyalty marketing service firm based also promoted Brian Pozesky to senior vice president and chief analytics officer and Christine McNicholas to senior vice president of sales and client services.
Wise, who has been with the Chicago-based firm since late October, will be responsible for branding and member acquisition and retention activities. He was previously senior vice president of account services for direct marketing agency Draft.
Pozesky, who has been with the firm for five years, will lead its consumer analytics and online marketing departments. Before joining CoolSavings in 1999, he was a director of analytical consulting with Spectra Marketing.
McNicholas’ new duties include building relationships with suppliers and distributors. She joined CoolSavings in January of this year as senior vice president of retail partnerships. Before coming to CoolSavings, she was vice president of sales and marketing in the retail services division of Catalina Marketing Corp.
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