Consumers More Likely to Be Receptive to In-App Mobile Ads When Given Control and Rewards
In-app mobile ads are a relatively newfangled toy for advertisers, one that’s gaining traction for many companies, including the likes of Facebook and Instagram.
But for smartphone owners, they’re just the latest in annoyances that often get in the way of otherwise enjoyable experiences. This means if mobile advertisers are looking to find a balance between conveying their messages on the smaller screen without completely turning off the consumers who might lay their eyes on them, they should know what mobile users are OK and not OK with. To that end, Tapjoy has released a new study to help marketers pick up key strategies to enhance their mobile campaigns.
“The Mobile In-App Marketing Opportunity,” conducted by Forrester Consulting on behalf of Tapjoy, takes a close look at how marketers can get a better hold of consumers’ attention on mobile devices. For those who like cutting to the chase, here are the four key findings the study highlights:
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