CONSUMER-MARKETING | TECHNOLOGY

Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.

GenAI can fuel creative, but it's also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.

Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.

ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.

Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.

How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.

AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company's specific needs.

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand - Advertising, National Sponsorships, at Cricket Wireless.

There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.