That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more to reach them, according to Direct magazine
From the
Network
Consumer Marketers fuel DM Rebound, Direct Survey Finds
That faint glow of recovery detected by some direct marketers is coming from one source: consumers. They are spending more, and DMers are spending more to reach them, according to Direct magazine