Computer Associates Taps Interpublic
Computer Associates International Inc., a software developer, has tapped Interpublic Group to handle its global marketing and advertising.
The budget was not disclosed.
Interpublic unit Draft, Inc., will spearhead the effort, with support from Initiative for media services and Jack Morton Worldwide for event marketing. Other Interpublic companies, across a range of communications disciplines, will work with this core team as the need arises.
The efforts will be organized around regional hubs in New York, London, Sao Paulo and Hong Kong.
In a separate development, Draft has promoted three vice presidents in its New York office: Jennifer Gavin, interactive account director for Draft Digital; Timothy Pounanov, director of database development for Data Technology Services; and Irene Turnbull, director of direct response data services in Data Technology Services.
