Colgate Tries “Missed Call” Marketing to Send Samples
Posted on
by Newlety Purnell and R. Jai Krishna
Here’s a primer on ZipDial, a Bangalore, India-based startup known for its success at “missed call” marketing, just purchased by Twitter. The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.