->

Consumer Marketing

->

Profiles & Campaigns

->

Coke & American Idol Fizz Out

Coke & American Idol Fizz Out

Posted on December 17, 2014 by Suzanne Vranica (WSJ)

For us marketers, brand breakups are always of interest, and this one between Coke and American Idol is no exception and comes after a long run. It’s not really a surprise considering the falloff in viewership, but good to make note of non-the-less.

Related Posts

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

May 12, 2024 by Kaylee Hultgren - Beauty Marketing

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

May 5, 2024 by Kaylee Hultgren - Advertising Campaign

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

Experiential Inspiration: 15 Brand Activations from the Super Bowl

March 8, 2024 by Chief Marketer Staff - Brand Engagement

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

March 8, 2024 by Kaylee Hultgren - Content Marketing

Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

February 16, 2024 by Kaylee Hultgren - CPG Marketing

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

February 16, 2024 by Kaylee Hultgren

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

February 9, 2024 by Kaylee Hultgren - advertising

How Non-Endemic Brands Leveraged the Super Bowl’s Pop Culture Moment

February 9, 2024 by Chief Marketer Staff - B2C Communications

Marketers on Fire: Doritos Head of Global Marketing Dishes on First International Brand Platform

February 9, 2024 by Kaylee Hultgren - Advertising Campaign

What to Expect From 2024’s Crop of Super Bowl Ads

February 2, 2024 by Chief Marketer Staff - advertising

How Three Brands are Using OOH to Amplify Gamification Strategies

January 16, 2024 by Andrew Turner - advertising

How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene

January 5, 2024 by Chief Marketer Staff - Brand Sponsorship

Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

December 28, 2023 by Kaylee Hultgren - College Football Marketing

Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade

December 15, 2023 by Kaylee Hultgren - Advertising Campaign

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

2023 PRO Awards: Winners and Finalists Announced

November 15, 2023 by Chief Marketer Staff - 2023 PRO Awards

A Chat With SheaMoisture CMO Taydra Mitchell Jackson on LinkedIn Live

October 27, 2023 by Chief Marketer Staff

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

September 29, 2023 by Kaylee Hultgren - Brand Campaigns

Marketers on Fire: UScellular CMO and SVP Eric Jagher

September 8, 2023 by Kaylee Hultgren - CMO

2023 PRO Awards: Call for Entries

August 12, 2023 by Chief Marketer Staff - 2023 PRO Awards

Three CMOs on What It Takes to Ascend to the C-Suite

August 4, 2023 by Kaylee Hultgren - Brands on Fire

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

April 7, 2023 by Kaylee Hultgren - brand campaign

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Enter by July 12

CALL FOR ENTRIES OPEN

Enter by July 26