CM Weekly July 9, 2023 Jameson whiskey and workwear brand Dickies launched a capsule collection last month inspired by the brands’ mutual dedication to and celebration of the art of craftsmanship. The gender-fluid, workwear-inspired collection, dubbed “Crafted Together,” includes 10 signature pieces—each slightly reimagined—as well as a limited-edition Jameson x Dickies bottle. Building a successful…
CM Weekly June 25, 2023 The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year. But while the first collab with artist Felipe Pantone focused on how…
CM Weekly June 18, 2023 Digital wireless company Visible is known for its tongue-in-cheek marketing campaigns. Take its billboard ad featuring an intentional spelling mistake, which went viral during its first year of business. Or its "Unlimited Eyebrowsing" campaign, starring the brow-prominent "Schitt's Creek" actor Dan Levy, which included a website that consumers could browse…
CM Weekly June 11, 2023 Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which recognizes the country’s best Black-owned restaurants through a nationwide contest. The company is appealing to foodies on a massive scale this…
CM Weekly June 4, 2023 MetLife’s annual Employee Benefit Trends Study, now in its 21st year, is a thought leadership piece initially designed to demonstrate the brand’s expertise in the benefits product space through providing observations, trends and key research. But in the last couple of years, the conversation has shifted more toward the future…
CM Weekly May 21, 2023 Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional…
CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…
