CM Weekly August 27, 2023 BEHR Paint Company chose the neutral, moody shade of Black Pepper as its 2024 Color of the Year earlier this month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The…
CM Weekly August 20, 2023 Topgolf is on a mission to make the sport of golf a lot more accessible. Traditional barriers to entry—a country club membership, a set of clubs, a rigid dress code—are crumbling fast, and the sport’s gamified version is front and center in that effort. “If you think about entering golf…
CM Weekly August 13, 2023 Got a promotional marketing campaign from the past year that you’re super proud of? Then we have just one simple question for you: Why wouldn’t you want to get your best work in front of this panel of judges? The jury for this year’s PRO Awards, the industry’s largest and…
CM Weekly August 6, 2023 Chief Marketer’s monthly Marketers and Brands on Fire series, now in its fourth year, spotlights the strategic thinking behind some of the industry’s most successful, innovative and game-changing marketing campaigns. In addition to delving into program ideation, creation and execution, these conversations frequently shed light on the evolving CMO role…
CM Weekly July 30, 2023 Walgreens launched its first weeklong savings event this week, dubbed "myW Days," which offers members of its myWalgreens loyalty program increased cash rewards, daily deals and other benefits for its more than 110 million participants. The marketing goals are twofold: new member acquisition and driving online and in-store transactions from…
CM Weekly July 23, 2023 To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that…
CM Weekly July 16, 2023 We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative touted by influencers across the pair’s digital platforms. This week, we’re presenting part two of our coverage, from the spirits side of…
