CM Weekly October 22, 2023 The real estate buyer journey has changed a lot in the past 15 years. So naturally, marketing that process to individuals must evolve along with it. “Our dependency on technology and digital platforms is only increasing. And real estate has seen that same level of disruption,” according to Esther-Mireya Tejeda,…
CM Weekly October 15, 2023 Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi CMO Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don't chase trends. We chase consumers,” he told the crowd. But…
CM Weekly October 8, 2023 Infinite Electronics, a supplier of electronic components that's undergoing rapid global expansion, is expecting to launch more than 12,000 new products across 13 of its brands in North America. For the marketing team, that translates to prioritizing and finetuning process first and foremost. “One of my biggest challenges is making…
CM Weekly OCTOBER 1, 2023 The coffee category is a competitive one—but it’s also packed with potential for brand loyalty. According to Peet’s Coffee brand research, 76 percent of consumers can tell the difference between a good and a bad cup of coffee. Plus, many are looking for a brand to defend high-quality coffee, craft…
CM Weekly September 24, 2023 SheaMoisture’s new campaign "Black Men Love," which kicked off Sept. 12 with a digital content series depicting personal stories of everyday Black men, aims to reshape how masculinity within the Black male community is portrayed. The vignettes highlight the various ways Black men show love through their roles as fathers,…
CM Weekly September 17, 2023 If your inbox isn't overflowing, you're in the minority. Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets 120 emails every single day. The result: It’s become more and more…
CM Weekly September 10, 2023 According to UScellular marketing chief Eric Jagher, going up against your direct competitors may not be the best way to break through. “Sometimes the right thing to do is challenge something bigger than the category,” he said. For Jagher, that meant spearheading the brand’s multi-phased “Let’s Find US” campaign earlier…
