CM Weekly November 5, 2019 Halloween is over, which means the temperatures are getting cooler. Luckily, there are a lot of hot marketing campaigns to keep us warm. One of the hottest brands around is Uber Elevate, which has a bold plan to bring driverless urban aerial ride sharing to market by 2023. How do…
CM Weekly October 27, 2019 It’s been a thrilling week to be in brand activation and promotion marketing. During the 2019 PRO Awards Gala—and Bloody Mary brunch—we announced this year’s Gold, Silver and Bronze PRO Award winners. The top prize, the Platinum PRO, went to Frito-Lay and the Cheetos brand campaign, “Teach Me How to…
CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant…
CM Weekly October 13, 2019 This week we offer a two-part series on how P&G is reinventing advertising—and agency relationships. Agency reinvention alone has saved $1 billion and is leading to more creativity, more agility, greater entrepreneurship and is transforming P&G’s organization and culture. We then take a close-up look at P&G’s roadmap to using…
CM Weekly October 6, 2019 Happy October! If you’re like us, you’re happily up to your eyeballs in pumpkin spice. Between the lattes and Kit-Kats (trust us, they’re amazing), there’s a lot going on this week. Judging by our own spending at “Tarjay,” it seems hard to believe that the retailer has ever struggled. But…
CM Weekly september 29, 2019 Have you got the right stuff? This week, we introduced the third annual Chief Marketer 200—the top 200 marketing agencies of 2020. It’s the industry’s only list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Get to it! The call for applications…
CM Weekly September 22, 2019 How was your week? Ours was crazy busy—not quite so bananas that we considered hiring an emotional support clown—but still, we’re very glad the weekend is here. Finding the bandwidth to keep their social presence lively and engaging is making a lot of marketers feel exhausted. And for B2B marketers,…
