CM Tech Round-Up: Email Segmentation and Targeting

Email Campaigns: Trends and Solutions in Automated Healthcare Marketing

June 23, 2024 by Erik Michal - Email Marketing

How to Avoid Google Penalizing AI-Generated Marketing Content

June 9, 2024 by Sarah Evans - AI

OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

June 2, 2024 by Abdul Rastagar - B2B Lead Gen

Universal Analytics Back-up: Transitioning to G4 Data Measurement

May 19, 2024 by Kaylee Hultgren - Data Measurement

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

May 12, 2024 by Scott Bartnick - AI

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

May 5, 2024 by Jim Kraus - B2B Buyers

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

May 5, 2024 by Tracey Shirtcliff - Agency Pricing

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

April 26, 2024 by Russ Napolitano - AI

Knowing Your Customer—When Your Customer Is a Business

April 26, 2024 by Alison Durant - B2B Marketing

What Google’s Bulk Email Changes Mean for Marketers

April 21, 2024 by Jaina Mistry - bulk email

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

March 29, 2024 by Chief Marketer Staff - AI

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

March 22, 2024 by Chief Marketer Staff - Consumer Data

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

A Programmatic Approach to B2B Advertising in 5 Steps

February 16, 2024 by Christena Garduno - advertising

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

February 2, 2024 by Daniel Cobb - Consumer Data Privacy

When AI-Generated Customization Goes From Personalized to Creepy

January 26, 2024 by Chief Marketer Staff - AI

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

January 25, 2024 by Chief Marketer Staff - CMO

2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization

January 19, 2024 by Chief Marketer Staff - Brand Reputation