Citibank Engages With Card Contest
As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact.
To do this, many marketers are focusing on loyalty programs and other incentives.
There may be no better example of a company in need of keeping its customers engaged than than Citibank, whose Citi Card division is trying to strengthen customer ties.
So last month, the firm launched a gift card design contest that will let customers vote on their favorite between May 1 and May 30.
The top winner will receive 100,000 points and have his or her winning design produced on a ThankYou Network gift card in time for the holiday season. The second-place prize winner will receive 50,000 points, while third-place will get 25,000. Winners will be announced after June 18.
The ThankYou Network includes some 13 million members and lets people earn points by making purchases with their account cards and by booking qualified travel on Expedia.com. They can also earn more points by shopping through the ThankYou Network Bonus Center, which includes more than 300 brand-name online and in-store retailers.
