Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands.
The agency has worked with Chrysler in the past, providing staffing for the Dodge brand.
Staff training will include a customized on-line training program to develop their knowledge of Chrysler products and competitors, reading reviews and researching automotive technology and technologies relative to specific products.
Classroom training follows along with ride-and-drive training.
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