To introduce its Chobani Mezé Dips, its first packaged goods line to be marketed outside the yogurt cooler, an “edible” home has cropped up in New York City.
The home is inspired by the four flavors of the snack dips. Visitors can snack on the edibles and the dips.
The three-story Manhattan home is filled with 25 different kinds of herbs, vegetables and greens. A giveaway offers people the chance to stay in the Chobani Mezé Home over the July 4th weekend.
“July 4th is all about spending time in the places you love, with people you love. It’s also the biggest dipping holiday of the year said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. “Our home was a fun way to launch our new meze dips by creating something beautiful and natural to share with our fans. It’s reflective of how we make and market our food.” Read on…
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