ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone Wars on Cartoon Network.

Chef Boyardee’s instant win promo

The March 1-May 31 promotion centers on an on-pack instant-win sweeps that will award a grand-prize package of a Sharp high-definition TV, suite of Star Wars DVDs and all 90 of Hasbro’s Star Wars: Clone Wars toys. First prize (25) is a collection of Hasbro Star Wars toys; second prize (10,000) is a Star Wars Electronic Lightsaber from Hasbro.

Sixteen million packages of canned pasta, pizza kits and deep-dish meals come with an instant-win message and a code that kids enter online to get a digital trading card at Cartoon Network’s Web site. Winning labels also carry a code for a special limited-edition trading card that features all four Jedi heroes. The site also will host drawings for posters and videos from the TV series, which airs March 26.

An SLO on multi-packs of pasta gives Star Wars: Episode I and Episode II videos. P-O-P and TV, print and online ad support break March 22.

Omaha, NE-based ConAgra and Cartoon Network, Atlanta, have collaborated on promotions since 2002.

ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone Wars on Cartoon Network.

Chef Boyardee’s instant win promo

The March 1-May 31 promotion centers on an on-pack instant-win sweeps that will award a grand-prize package of a Sharp high-definition TV, suite of Star Wars DVDs and all 90 of Hasbro’s Star Wars: Clone Wars toys. First prize (25) is a collection of Hasbro Star Wars toys; second prize (10,000) is a Star Wars Electronic Lightsaber from Hasbro.

Sixteen million packages of canned pasta, pizza kits and deep-dish meals come with an instant-win message and a code that kids enter online to get a digital trading card at Cartoon Network’s Web site. Winning labels also carry a code for a special limited-edition trading card that features all four Jedi heroes. The site also will host drawings for posters and videos from the TV series, which airs March 26.

An SLO on multi-packs of pasta gives Star Wars: Episode I and Episode II videos. P-O-P and TV, print and online ad support break March 22.

Omaha, NE-based ConAgra and Cartoon Network, Atlanta, have collaborated on promotions since 2002.