Channel | ROI | Metrics

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.

According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here's how brands can ask the right questions to find those partners who can really make a big difference.

Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.