Channel | ROI | Metrics

Strategies to drive sales and marketing alignment in your organization.

Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.

Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.

How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here's a potential solution.

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.