Profiles & Campaigns

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  Campaigns

  The Hellmann’s Marketing Team Takes on the Sandwich Emoji

  The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says. 

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  Video Marketing

  Volvo Focuses on Content and Connection with Its ‘Family Car’ Docuseries

  When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with “The Family Car: An American Love Story” docuseries.

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  Campaigns

  The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand

  The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.

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  Branding/Marketing

  Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach  

  The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.