Channel | Mobile

Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.

Toyota's Driving Barista was developed to prevent even more people from being killed in cell-phone related car accidents in Japan’s Aichi Prefecture.

Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.