Loyalty Marketing
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Shopper/Retail
Catalina Crunch’s New CMO Plans to Target GLP-1 Users and ‘Macro-Maxing Moms’ With Tailored Messaging
Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its packaging and lean on influencers who already love the brand. As the new Chief Marketing Officer of Catalina Crunch, Charlotte Mostaed is ready to make the consumer packaged goods brand a household name. Across […]
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Branding/Marketing
ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver
At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.
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Possible 2026
Backstage With Chief Marketer: White Castle CMO Jamie Richardson at POSSIBLE 2026
At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice.
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Shopper/Retail
Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks
Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.
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Tech & AI
When Aflac Integrates AI into Customer Service — And When It Doesn’t
Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy.
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Shopper/Retail
Diaper Brand Coterie Uses Stores as a Marketing Channel
Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.
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Influencer Marketing
Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push
The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.
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CES 2026
Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty
Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.
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Shopper/Retail
New Snipes Loyalty Program Touts Cash Back
Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.
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Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
