Channel | Loyalty Marketing

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

A look back at our recent conversations with CMOs making waves in the industry.

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

The brand's media strategy, social investment, measurement approach, and more.

Five steps to increasing brand loyalty and love.

Five takeaways for businesses that rely on subscriptions as a key source of revenue.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

How the company transitioned to a points-based loyalty offering for customers.