Loyalty Marketing Archives

Diaper Brand Coterie Uses Stores as a Marketing Channel

Coterie’s subscription business reliably brings in recurring revenue. Coterie CEO Jess Jacobs shares how the brand works to keep its customers subscribed and how retail stores help the diaper brand gain even more subscribers.

Influencer Marketing

Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.

CES 2026

Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty

Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.

Shopper/Retail

New Snipes Loyalty Program Touts Cash Back

Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.

Research

Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

Marketers on Fire

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Sponsorships

Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.

Shopper/Retail

Experiential Retail at Camp Keeps Shoppers Loyal, Buying

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said at Shoptalk Fall.

Loyalty Marketing

Shoppers Prefer Cash Back Over Points for Loyalty Programs

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Acquisition

Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch

On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.