Channel | Email

Maybe e-mail one day soon really will be just for old people. According to a recent study from the Pew Internet and American Life Project, 74% of Internet users age 64 and older send and receive e-mail

Direct's January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That

It's amazing what a simple series of e-mails to new registrants can accomplish. What's even more amazing, though, is the number of marketers who don't

Direct Response Media Inc has named Darren Fisher executive vice president, general manager

And we have a winner! Winner of what, you ask? Why, the first winner of Magilla’s Stupidest Marketing Ever awards, that’s what

Email Data Source has unveiled a new service that allows its clients to set alerts that will tell them, among other things, when competitors and others send commercial e-mail containing words and phrases they choose to monitor

E-mail leads all other channels by a wide margin in terms of performance, according to a survey of marketing executives released by Datran Media

Software-on-demand provider Lyris announced yesterday it has added social networking capabilities to Lyris HQ, the user interface to its various services, which include EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero

Bryan Kennedy has been named president and CEO of Epsilon, according to a memo from Mike Parks, chairman and CEO of Alliance Data, Data Epsilon

What’s the dumbest thing you’ve ever seen a colleague, boss, or organization you worked for do in e-mail marketing? Your stupid e-mail marketing story can win you an award. A Magilla Stupidest Marketing Ever Award!