An Illinois court has ordered EmailAppenders to pay Internet Retailer attorneys fees in a suit the publisher filed against the controversial data-sales firm last year. However, it is seemingly unlikely that Internet Retailer will see a dime of the award.
The secrets to a breakthrough holiday e-mail campaigns are simple enough: Incorporate triggers, use advanced analytics, test messages and subject lines and allow data to drive marketing. Hey, it
More than a third of e-mail marketers are not testing their campaigns, according to a study recently released by marketing services firm eROI. And of the just over 37% who said they aren
An article published in this newsletter two weeks ago in which a marketer claimed to have been scammed in a list deal prompted David Kanter, president of list concern AccuList to write a letter to the editor explaining how e-mail list rental actually (or should) work:
For an example of a company that apparently knows nothing about the current state of personal e-mail security threats, look no further than Rite Aid
In a trend that may dramatically increase some e-mail marketers
More than 80% of marketers in a recent survey said they
JangoMail announced today it has added geo-tracking reporting to its e-mail marketing software. According to a release put out by the company, its geo-tracking reports will allow marketers to determine where e-mail recipients are by city, state, country and zip code through their open, click and Web site activity.
The Messaging Anti-Abuse Working Group
Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered. And most marketers would be wrong.
