For years I have argued vehemently against anti-spam laws that give individuals the right to sue companies. But I am beginning to rethink my position. Why? Because the two most important spam-related lawsuits brought by individuals so far have resulted in major victories for marketers.
And the $64,000 question this week is: Where did the White House get the names of a bunch of people who claimed they were spammed as part of the national healthcare debate?
Readers and colleagues occasionally forward me e-mails from vendors pitching them on buying e-mail lists. They want to know me if the messages look like they
ExactTarget announced today that it has signed CoStar Group, Inc. The international commercial real estate research and information firm will use ExactTarget
An opinion piece that appeared in this newsletter last year is at the center of a dispute between a fairly prominent anti-spammer and a lawyer who has defended clients against him.
As some readers may be aware, I occasionally respond to Nigerian 419 e-mail scams. The idea is to have some fun and hopefully waste a little of their time, making it time they can
Anti-spammer James Gordon
Listrak today announced it has added an event-triggered e-mail marketing system to its software-on-demand products. Dubbed Listrak Conductor, the new feature helps marketers automate e-mail responses based on respondent behavior, according to a release published by the company.
An account manager in Australia has been fired as a result of writing an obscenity-laced tirade about a client meant to be forwarded to a co-worker and then mistakenly hitting “reply” instead of “forward,” resulting in the message being sent to the client.
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