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Email
Wednesday is Tops for Opens, Clicks: eROI
Wednesday was the best day of the week in the third quarter of 2007 to send e-mail in terms of click and open rates, according to the most recent study by e-marketing services firm eROI.
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Email
Infocore Partners With Data Wholesaler
Infocore Inc. has formed a partnership with a data wholesale firm and gained access to a 40-million name database that includes 20 million records with e-mail addresses.
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Email
E-mail Spurs Purchase in 50% of Consumers: Study
Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders.
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Email
No Matter How You Torture it, E-mail Still Works—Like Gangbusters
Just over 46% of sales and marketing executives said e-mail drove between 10% and 20% of their firms
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Email
CheetahMail Announces Contract Extensions, Epsilon Touts New Hire
Experian CheetahMail announced yesterday that Aerosoles, chef Catalog and H&R Block have all extended their marketing services agreements with the e-mail service provider.
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Email
Print Boosts E-mail, So Why Are You Doing it Wrong?
Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue.
So why aren
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Email
ESP Touts Unspam; Time for a Group Swirly
Canadian e-mail software provider EliteEmail.com last week published a press release touting that it has signed up to use the offensively misnamed child-protection do-not-e-mail registries in Utah and Michigan—schemes the two states’ legislators crammed down marketers’ throats in 2005 at the urging of a company called Unspam.
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Email
Return Path Announces New ESPs for Sender Score Alliance
Deliverability concern Return Path announced four new firms have joined its Sender Score Receiver Alliance in Europe: Splio D
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