Sure, instant messaging and social networks are the communication channels of choice for the 18 to 25-year-old set. But many are highly receptive to permission-based commercial e-mail, according to research from marketing services firm Epsilon
During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented
Autobytel Inc., an automotive marketing services company, has re-launched its Email Manager program.
RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost
Apparently, not just kids
True story: In late 2004 my wife
In response to last week
Zeta Interactive today put out a call for charities to apply to be selected to receive free marketing services.
Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates.
The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute. The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.
