I come from the school of publishing that says: “Never take on a reader. You have all the ammo. So if you do, you’ll look like a petty bully and you’ll lose subscribers.” But that rule was crafted in the days of print publications where the only voice readers had was in the letters-to-the-editor section…
OK, so it wasn
A federal judge in Utah Monday dismissed a lawsuit against the state
While overall U.S. Internet ad spending dropped by 5.3% to $10.9 billion from the first half of 2008 to the first half of 2009, e-mail ad spending became even more of a rounding error than it already was, according to a recent study by the Internet Advertising Bureau.
E-mail average open rates have edged up for the fourth quarter in a row, according to a study released today by marketing services provider Epsilon. Average open rates
Pay-for-performance ad network Q Interactive announced today it has acquired Vente
Oh, the irony. A dissident board member of the Direct Marketing Association has launched a campaign against the DMA using the one channel the organization has arguably struggled with most
Shane Evangelist loves a recession. Seriously. The reason? According to the CEO of U.S. Auto Parts, the current slump in the economy has many consumers
Judging by the sheer number of pitches everyone gets daily from unknown companies shilling shady e-mail lists, it's safe to say enough marketers are buying these lists to make the fly-by-night firms profitable
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google's highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore
