The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy. Wait a second. What? What was that? Oh yeah. Right. CORRECTION: The Coalition Against Unsolicited…
A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for
Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.
Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.
Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path. The figure far surpasses commercial mailers
So I
Another year, another Direct Marketing Association economic-impact study claiming e-mail
Want to get better results from your email campaigns? Why not try telling a compelling story? Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story?
E-mail deliverability consultancy Pivotal Veracity today announced it has added to its to its eDesign Optimizer rendering tool the ability for marketers to see how their messages will look to people who read their messages using the Palm Pre and Android mobile e-mail operating systems, and MySpace.
E-mail marketing software-on-demand provider ExactTarget today announced it has developed a tool that allows its clients to integrate their e-mail marketing content with Twitter.
