One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders. Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single…
Another Christmas-shopping season, another call from the Adbusters Media Foundation to
AOL made an announcement last week about its enhanced whitelist
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association's recently released Power
When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information
In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times
Ask the origin of any data a broker is trying to sell you
Contrary to what some marketers assume, people generally don't open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based
A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.
