E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world and the continent’s open rates are relatively low, according to a study by Implix. The average open rate—an “open” is recorded when the receiving machine calls for graphics from the sender—of HTML messages sent by Implix’s clients…
Great, just what we need: a punctuation mark denoting sarcasm. Everyone reading this by now knows that e-mail
Arguably the strangest idea in the short history of e-mail marketing comes in the form of the Web site BottleOnBeach.com. Touted as an innovative answer to the spam problem, BottleOnBeach allows marketers to craft a text message and upload a list of e-mail addresses for which the message is intended.
For the stupidest top-10 list of 2010—yes, it's only January, but it's difficult to imagine this one being topped—look no further than the top-10 list of e-mail service providers published last week by an outfit called TopSEOs. Besides claiming to evaluate things it can’t evaluate, actually being an existing e-mail service provider apparently wasn’t a…
Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on.
Marketing software firm Unica announced yesterday it has acquired e-mail optimization and deliverability firm Pivotal Veracity for $17.8 million in cash.
President Obama’s name graced more spam subject lines than any other celebrity in 2009, according to a recently released report from Internet security vendor McAfee. Also, Obama was the only male to beat Angelina Jolie in terms of spam-subject-line popularity, according to McAfee.
At first, I thought it was the stupidest PR pitch I had ever received. The rep wanted me to write about string. Yes, string.
OK guys, fess up. Is it you? Or is it me? Where is all the wonderful hate that was once directed my way? It wasn
I have contended for years that sales-and-marketing executives are arguably the most under-appreciated professionals there are. Want to insult someone? Call him a used-car salesman. But sales reps and marketers are what make capitalism work. Countries that do away with sales and marketing tend to start work camps and gulags. So I defend the sales…
