-
Email
Datran Acquires Top-Colleges.com
Performance-based marketing services provider Datran Media today announced it has acquired Top-Colleges.com, a search site that helps
-
Email
Enhanced Lyris HQ Unveiled
Marketing software-on-demand provider Lyris yesterday unveiled an upgraded version of Lyris HQ, the user interface to its various services, which include EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero
-
Email
Data Breaches Widespread, According to UK Study
Sixty-one percent of marketers have had a data breach, and 38% say it has happened more than two times in the past year, according to a new study.
In contrast, less than half (43%) of data protection professionals report that their organizations had a data breach and only 14% say that a data breach occurred more than two times.
-
Email
Let the Consolidation Begin
Canadian e-mail marketing software-on-demand firm Got Corp., doing business as Campaigner, announced today that it has been acquired by another software-as-a-service company, Protus, for an undisclosed sum
-
Email
Stupid Branding Watch: The Case of the Inappropriate Tagline
The most comical and inappropriate use of a tagline has to be Verizon Wireless’s “We never stop working for you” tag in its error message letting subscribers know their Internet access has been interrupted
-
Email
Richter Ordered to Pay MySpace $6M
An arbitrator has ruled that Scott Richter, chief executive of Media Breakaway, must pay MySpace $6 million for sending unsolicited messages to MySpace members
-
Email
Yesmail Debuts E-mail Prospecting Files
One of the great challenges in e-mail marketing has always been prospecting. However, e-mail service provider Yesmail claims it has the answer in its newly released Yesmail Prospector
-
Email
How the EEC Can Regain Credibility
The Direct Marketing Association last week outlined a series of steps it has taken in response to the Email Experience Council spamming its member list on behalf of co-chair Jeanniey Mullen
-
Email
Stupid Magilla Watch: Johnson Wasn’t Fired
OK, so I made the reporting gaffe of my career last week. I reported that Kevin Johnson had been fired from his position as leader Acxiom Digital.
He wasn
Topic