Channel | Email

Video is hot, and e-mail is useful. Obviously it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn

Video is hot, and e-mail is useful. Obviously, it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn't traditionally been a good medium for serving up video within the message.

Discrepancies in defining the metrics used to measure e-mail marketing has led the Email Experience Council to create a list of standardized definitions.

Savvy e-mail marketers understand the importance not only of testing to increase performance but of choosing the right types of tests to run.

When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking…

Transactional e-mails

Putting together a mobile marketing campaign differs from implementing a traditional e-mail marketing campaign in several significant ways. Because of these differences, you need to take several additional steps and measures when developing a mobile component to your e-mail marketing efforts.

Getting folks to interact with your e-newsletter can be difficult. Given all the clutter of today

Nearly one out of every eight permission-based commercial e-mails sent in the U.S. during the second half of last year went missing. That

For Pleasant Valley Business Solutions (PVBS), which sells ERP software with a long sales cycle, a monthly e-newsletter has been key to staying in touch with prospective and current customers.