Channel | Email

The George Santayana quote

More than just an expression of your brand or a collection of graphics and text, great email design requires an actionable plan and measurable goals.

Welcome to the final article in my series about email marketing. I’ve saved a really important topic to the end: measuring return on investment. It’s something that most of us leave to the end or after the event, so it seems fitting to have saved discussion of it for last.

There are several lessons to be learned from Movies Unlimited

The email cognoscenti are abuzz regarding Google’s rollout of its Gmail Priority Inbox. The bottom line, though, appears to be simple: Email marketers that follow best practices regarding targeted relevancy and engagement will likely benefit from the new feature.

Silverpop's Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability

Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.

In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and…

Some metrics, such as open rates, get much more scrutiny than they arguably warrant. Others, though, are criminally overlooked.

E-mail creative is often considered an afterthought: Take what works on the Website, tweak it a bit for the inbox, and hit the