Channel | Email

A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns.

Tips for sprucing up your email marketing creative this holiday season

The Internet is about exclusivity and urgency

For every $24 spent on acquisition marketing, only $1 is spent on retention marketing, according to Scott Orlich, chief marketing officer of Responsys. He thinks some of that acquisition spend would be better used in maintaining relationships with existing customers

Before you can communicate with customers and prospects via email, you obviously have to capture their email address. But while you may think that the benefits of opting in to receive email from your brand are apparent, visitors to your Website might not.

By his own admission, Chris Sentz, Internet marketing specialist Stanley Steemer, was until this year a novice when it came to email marketing. His company, which specializes in carpet and air-duct cleaning and water-damage restoration, didn

The transactional email is a staple of the customer communications process for online retailers. But all too often, retailers allocate minimal resources to optimizing these emails for increased engagement, brand experience, and additional revenue opportunities. That

If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.

It

Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you