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Email
2008 Open Rates Steady, Q3 Clicks Rise: Epsilon
After steadily dropping for at least two years, e-mail open rates finally leveled off in late 2007 through 2008, according to a benchmark report published today by Epsilon
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Email
Michael Iaccarino Out At Epsilon
Michael Iaccarino, the former CEO of Epsilon, is no longer with the company.
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Email
Opt-In is Dead
The term opt-in has become utterly meaningless. And marketers made it that way. Everyone who
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Email
Stupid Policy Watch: Man, That One’s Gonna Haunt Him
Michael Arrington, publisher of TechCrunch, recently rocked the PR world by saying his must-read technology blog would no longer honor embargoes.
Fair enough. No one says he has to. However, in his announcement, he crossed a line no reporter should ever cross
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Email
Goodmail Gets $5 Million
Goodmail Systems announced yesterday it has received $5 million in funding, $4 million of which came from Omidyar Network, a philanthropic investment firm started by eBay founder
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Email
Post Christmas Percent-Off Promos Ruled: Email Data Source
Most of the major retailers this year got a larger-than-usual bump in Web site traffic the day after Christmas, much of which was fueled by bargain hunters responding to percent-off e-mail campaigns, according to Email Data Source
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Email
Stupid Campaign Watch: Most Off-Target Creative Ever
And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas
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Email
Signs that an E-mail Deal Smells
Should you do business with an unknown firm offering millions of compiled e-mail addresses? Don
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Email
eWayDirect Unveils Reengagement Tool
eWayDirect has developed marketing technology designed to drive sales from customers who abandon e-commerce Websites without making a purchase, the e-mail service provider recently announced
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