At first blush, rewards statement design should be a no-brainer. By definition, a marketer is communicating with its most engaged customers. To paraphrase an old saying, any communication is good communication as long as the customer's name is spelled right. Right? Marriott International found differently when it reconfigured its rewards e-newsletter. The new design highlights…
Purdue University boosted the open rate for follow-up emails to accepted students by 7%, and increased the clickthrough by an impressive 33%.
As email marketing has matured, the ability to measure the channel’s performance has evolved substantially. Yet all too often, marketers rely on rudimentary campaign metrics from the batch-and-blast days of the past to judge effectiveness. Instead of thinking exclusively about how well a particular offer or piece of creative performed, marketers should additionally look to…
It's no secret that mobile devices present both opportunities and challenges for email marketers. Consumers love the ability to read their email on the go and marketers love to reach them any place, any time.
On April 18, 1775, Paul Revere made his midnight ride to warn of the British invasion forces. But while this date is known in greater Boston as "Patriots Day" and the rest of the country as the date of the Boston Marathon, there is another foreign invasion that may later resonate for email marketers: May…
When most organizations think about integrating social media and email, they focus primarily on including links to their social pages within the email and encouraging recipients to share the email with their friends and colleagues. A third, often overlooked way to leverage the social element within your email marketing is what Matt Caldwell, senior creative…
That an abandoned-cart email can work wonders is a fact, as numerous studies and examples have shown. Yet of the 101 retailers analyzed by the Email Institute and Multichannel Merchant between November 2010 and January 2011, only 30.7% sent a follow-up email in response to an abandoned cart containing at least $100 worth of merchandise.…
Many marketers forget that email can do much more than help you sell your products or services. It can also reduce your customer service and call center costs, as Verizon Wireless found out with its welcome campaign.
Your template is the structure you hang your entire email marketing campaign upon. Therefore it is imperative that it be effective, powerful, flexible, and easily modifiable. Here are the top five signs that your current email template belongs on the cyber scrap heap and should be replaced
Knowing that you should establish an email win-back program is quite different from knowing how to establish said program. SnagAJob.com’s recent test, which generated a 10% response among inactive subscribers, shows one way of setting up a successful retention campaign.
